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Economy presents a new reality for luxury brands
 
by Greg Furman Luxury Marketing Council

The downturn has forced a paradigm shift on luxury brand marketers, who are for the first time being forced to re-think their traditional approach.
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NEWS HEADLINESsponsored by
Loyalty Programs: Participation in loyalty programs jumps 20 percent
Supply Chain: Staples selects RedPrairie for supply chain, workforce management
Point-of-purchase: Apple exploring 'active packaging' for electronic products
Supermarkets/Grocery: Consumers want more convenience, more American-made food products
Marketing: Putting empty storefronts to good use
Despite economy, largest retailers remain power players
Multi-channel: Urban Outfitters expands mobile marketing efforts
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FEATURE STORIES
Fighting online shopping cart abandonment
The five myths of customer service: What you don’t know is hurting your business
Is customer experience relevant in tough economic times?
Making mobile work for retail marketers
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WHITE PAPERS
Ensuring success in self-service and digital merchandising: A practical guide for IT
Aligning self-service kiosks with business objectives
Extending human resources self-service applications to the unconnected workforce using kiosks
Five most common oversights found in enterprise self-service kiosk networks
Nanonation transforms Build-a-Bear kiosk platforms
NCR, MoneyBoard use self-service as couponing solution
Social Media and Customer Experience Feedback
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FEATURED PRODUCTS
CoolSign Digital Signage Software
Complete Content Development
DMS Media Player DMS-8600
Retail Digital Signage ROI
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PHOTO GALLERIES
Digital signage installation at Grand & Toy
Sunoco new store layout
Michaels new store experience
GlobalShop 2009
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ALSO ON NETWORLD ALLIANCE
Light soon to shine on OLED screens   DigitalSignageToday
Carnival reels in customers with digital displays in empty storefronts   DigitalSignageToday
Wireless Ronin hires former Delphi exec   DigitalSignageToday
Indiana prisoners visit family, friends via videophone kiosks   SelfServiceWorld
The power of Twitter   SelfServiceWorld
EAO Switch adds performance-enhancing components to its UI offerings   SelfServiceWorld
Why Microsoft's Project Natal could revolutionize in-store media
Five underutilized features of the modern POS
Three specialty stores that stand out from the pack
Loyalty segmentation needs to extend into the store
Five ways retailers can use Microsoft Tag today
RetailWire Discussion: Most loyal customers aren't profitable
Research: Retail digital signage market to triple by 2013
Best Buy announces new stores with interactive displays
The five myths of customer service: What you don’t know is hurting your business
Gap to remodel 50 Old Navy stores, open 40 more

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© 2009 NetWorld Alliance

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