About us

RetailCustomerExperience.com is a Web portal devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.

Editor Bio

James Bickers is senior editor of RetailCustomerExperience.com. He has written about business technology for nearly 20 years, in publications ranging from USA Today to regional newspapers and magazines.