Escalate Retail has announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels. The Blue Martini Suite includes Commerce, Contact Center, Order Management and Clienteling functionality and is designed to enable All-Channel Commerce for brands and retailers in today’s rapidly evolving shopping environment.
According to the company, the addition of WSM gives Escalate customers the ability to quickly and easily expose all of the business logic contained within their Commerce platform to any device, using any technology, whether it’s kiosks, mobile, POS, digital signage, social networks or external sites. By maintaining common data and business logic, all critical information — such as product details, customer preferences and purchase history, logins, store inventory and wish lists — is exposed, consistent and easily accessible at every customer touch point.
Features of Escalate’s WSM include:
- Multiple communication options: By providing several services styles — SOAP, JSON, POX and REST — WSM gives retailers the choice in how their touch points communicate with the common business logic and can integrate more openly with their existing systems.
- Highly scalable: With Escalate’s move to 64-bit, brands now have more than enough space to store all customer and product details as they expand their product catalogs to offer more variety to shoppers.
- Automation of new services: Because it is standards-based, WSM automates the creation of new services in a matter of minutes, significantly lowering development and maintenance costs. With tools readily available through WSM, services are 70 percent faster to build, and all services are held in one common place across any touch point or channel.
