Target launches new services for electronics buyers

Target has announced three new consumer electronics services that will provide guests with an enhanced shopping experience both in-store and at home — 1-877-myTGTtech, Target Mobile and Target Electronics Trade-In. 1-877-myTGTtech is a free product support hotline for all Target electronics purchases. Target Mobile offers a convenient in-store and online cellular shopping experience. Target Electronics Trade-In will allow guests to receive credit towards any Target purchase by turning in their new or used video games, mobile phones and iPods.

"Our goal is to create the best and easiest shopping experience for our guests. As we continue to grow and enhance our consumer electronics business, we designed 1-877-myTGTtech to assist guests with any questions and technical support on their electronics purchases," said Mark Schindele, senior vice president, Target. "Target Electronics Trade-In offers our guests an opportunity to upgrade their consumer electronics items for less and Target Mobile ensures a convenient cell phone shopping experience."

These new services complement and add to Target's nationwide TV delivery and installation service introduced in January and the recently completed electronics and video game department reinvention.

1-877-myTGTtech is available to guests nationwide and Target Mobile and Target Electronics Trade-In will roll out in select markets this month. By December 2010 Target Mobile and Target Electronics Trade-In will be available in approximately 850 stores and will become available nationwide through 2011.