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Hannaford supermarkets unveil new online experience
August 30, 2010
E-commerce solutions provider Fry, Inc. has announced the launch of a newly designed website for Hannaford Bros. Co., a Scarborough, Maine, supermarket chain.
Fry, which is based in Ann Arbor, Mich., built and designed the new www.hannaford.com website to be an interactive shopping experience, store officials said.
Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store. Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.
"It was our goal to enhance and simplify the user experience on our website and to allow customers to have a richer and more personalized shopping experience," said Mark Bradeen, manager of promotions and online loyalty marketing for Hannaford. "The new site is both a shopping destination and an innovative extension of our stores."
Hannaford Bros., a subsidiary of Belgian Delhaize Group, operates more than 150 supermarkets in the New England and the Middle Atlantic states.
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