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Shop.org today announced the addition of 11 new members to its Board of Directors. The newly elected Board members, who will each serve a two-year term, will meet later this month at Shop.org's Annual Summit in Dallas, TX. Shop.org is the digital division of the National Retail Federation, the world's largest retail trade group.

Shop.org Board members represent the needs of the Shop.org membership, provide strategic and financial guidance on the mission, vision and operation of the group, and contribute to Shop.org's authority in the industry.

Newly-elected Shop.org Board members include:

  • Anne Ashbey, Vice President, Marketing, Blackstone Audio, Inc.
  • Bill Bass, President, Charming Direct Division, Charming Shoppes, Inc.
  • Troy Brown, Retail Practice Leader, Demandware
  • Peter Cobb, Co-founder, Senior Vice President, eBags
  • Chuck Davis, CEO, Fandango; Executive Vice President, Comcast Interactive
  • Kevin Ertell, Vice President, Retail Strategy, ForeSee Results, Inc.
  • Patti Freeman Evans, Vice President, Research, Forrester Research
  • Misty Locke, President and Co-founder, Range Online Media, Inc.
  • Paul Misener, Vice President, Global Public Policy, Amazon.com, Inc.
  • Chris O’Neill, Director, Retail, Google, Inc.
  • John Rogers, Vice President and General Manager, Global E-commerce, Under Armour, Inc.

Additional members of the Shop.org Board of Directors, who are serving the remainder of their two-year term, are:

  • Miki Racine Berardelli, Chief Marketing Officer, Tory Burch
  • Pinny Gniwisch, Co-founder and Executive Vice President, Marketing, Ice.com
  • Brett Hurt, Founder and CEO, Bazaarvoice, Inc.
  • Richard Last, JCP.com; current Shop.org Board of Directors chairman
  • John Lazarchic, Vice President, Ecommerce, PETCO Animal Supplies, Inc.
  • Kelly Mooney, President and Chief Experience Officer, Resource Interactive
  • MJ Murphy, Senior Director, Ecommerce, Cole Haan
  • Bob Myers, CEO, Sheplers Western Wear

"Shop.org's impressive Board includes a diverse group of executives, each of whom represents the growing member base and involvement of companies in the digital retail community," said NRF President and CEO Matthew Shay. "The experience and expertise of each Board member will prove invaluable as Shop.org continues to serve its members and address leading online retail issues."

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