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Redbox crosses the 1 billion rental mark
September 7, 2010
Redbox, the DVD-rental kiosk provider and wholly-owned subsidiary of Coinstar Inc., reached a major movie milestone last weekend with the rental of its one billionth movie. "Clash of the Titans," rented from a redbox location in Tampa, Fla., was the one billionth movie rented.
The milestone occurs six years after the popular red kiosks first debuted in Denver, Colo. Today, redbox has more than 24,000 locations nationwide.
To celebrate its one billionth rental, redbox has launched the "Thanks a Billion" celebration. The nationwide event thanks redbox renters with a free one-night movie rental and chances to win premium prizes. Throughout the month of September, eligible redbox renters can enter the unique DVD code found on their redbox rental at redbox.com/thanks to receive a promotional code good for a free, one-night rental. Renters also will be entered to win the "Thanks a Billion" grand prize — a choice between a trip to the People's Choice Awards or a Sony Home Entertainment Theatre System. The nationwide "Thanks a Billion" celebration runs from Sept. 1 to Sept. 30, 2010.
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