Yowza mobile coupon app reaches the 300 retailer mark by signing Lane Bryant

Lane Bryant, a leading women's specialty full figured apparel retailer, has become the 300th merchant to take advantage of Yowza!!’s simple, location-based mobile coupon application. With Yowza!! (www.getyowza.com), consumers can search for deals based on their current location or by zip code, select the coupon, and present it at check-out to be redeemed directly from the mobile device.

"We know our customers will love Yowza!! to save on their favorite fashion with instant offers like the current $25 off $75 promotion," said Brian Woolf, president of Lane Bryant.

More than five million consumers using Yowza!! mobile coupons on the iPhone or iPod touch – as well as on Blackberry, Android or Palm Pre via the free WHERE application – can now save money and take advantage of special offers at more than 740 Lane Bryant locations nationwide.

"Lane Bryant is a strong, forward-thinking brand, and we are thrilled to announce them as our 300th partner in conjunction with National Coupon Month," said Greg Grunberg, co-founder of Yowza!! "One of the things that makes Yowza!! unique for both national and local businesses is that there is no need for them to install any new technology in their stores or restaurants."

Yowza!! helps consumers save money as they shop, with coupons that are with them all the time. Users – who are 49.2 percent male and 50.8 percent female, with an average age of 35 – have to date saved over $5 million redeeming mobile coupons at 15,000+ locations nationwide.

According to recent research from Borrell Associates, mobile coupon spending is expected to grow to $6.52 billion in the next four years.