Target selects Emnos for customer segmentation and insight project

Target Corp., the second largest general merchandise retailer in the United States, has selected Emnos to support a multi-year project to broaden the use and application of customer-centric insight within merchandising and marketing.

Emnos provides analysis and consulting services to some of the world’s largest retailers and their suppliers. Emnos has found that companies that have a better understanding of their customers’ needs gain a competitive advantage enabling them to win in the market. This enriched customer understanding helps companies develop strategies for assortment, price or promotion policies and development of result-oriented tools and technologies to support decision making.

“We are excited to be working with Emnos to improve our guest insight and segmentation capabilities. We value their experience in this space and their highly capable analytic team,” said Kate Whittington, director of guest insights for Target, which operates 1,740 stores in 49 states nationwide and Target.com.