Sybase 365, a subsidiary of Sybase, Inc., a provider of mobile messaging and mobile commerce services, has announced the deployment of SMS text alerts for Rite Aid, one of the United States’ leading drugstore chains. The new service is available to all Rite Aid patients and customers nationwide regardless of their mobile network. Not only does this service increase convenience for customers and maintain prescription compliance, it also lays the groundwork for future enhancements to text alert capabilities that Rite Aid can use to further enrich the customer experience, the companies said.
Rite Aid customers who opt-in to the pharmacy alerts system will receive SMS notifications when their prescriptions are ready to be collected, as well as refill and will-call reminders and other status changes. Patients now have the option to receive such messages by text, as well as email or automated phone call — whether they ordered their prescriptions in one of Rite Aid's more than 4,700 stores or online at www.MyRiteAid.com.
"This new service greatly enhances our ability to communicate with our patients while using the communication method they prefer," said Robert Thompson, Rite Aid executive vice president of pharmacy. "In addition to convenience, these alerts also help our patients stay current with their prescriptions and improve patient compliance in taking medications as prescribed."
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Rite Aid sends customers SMS alerts when prescriptions are ready
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