Minneapolis-based retailer Target announced that 25 of its stores in the Twin Cities area have just received redesigns that emphasize an "inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods."
According to the company, the new store design also features enhancements to the beauty, home, shoe and electronics departments.
The company said its fresh food selection is a "curated assortment of product," with 90 percent overlap to categories found in traditional SuperTarget locations.
“Target developed these concepts in response to guest feedback. This is one of the many ways we’re evolving our store design to deliver one-stop shopping and convenience for our guests,” said Annette Miller, senior vice president, merchandising for Target.
Other store enhancements the company pointed out include softer lighting and curved fixtures, wider aisles, better visibility, and more seating and mirrors.
The company said it will add or remodel a total of 350 locations by the end of the year 2010. The company currently operates 1,743 stores in 49 states.
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25 Target stores get open-market redesign
- James Bickers
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