Digital place-based media services company Premier Retail Networks Inc. (PRN) and Midwest supercenter chain Meijer Inc. today announced that Meijer has selected PRN to provide advertising sales and sales support services for the retailer's in-store media network.
Under the multi-year ad sales agreement, PRN will provide Meijer with national and regional advertising sales representation and support for clients and advertising agencies across the country.
"Meijer gives us a great strategic addition to our existing ad sales footprint by providing advertisers and agencies with the ability to reach highly desirable consumers in the Midwest," PRN chief sales officer D. Scott Karnedy said in a release. "Meijer is an innovator in the retail sector, and we're very pleased they chose our teams to support their in-store network."
