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Top 100: 92. JCPenney

While other retailers closed stores or laid off workers in response to the downturn, JCPenney continued investing, most notably opening its first Manhattan store in July. Playing to the department store’s strength of offering shoppers a stylish alternative to higher-priced rivals, CEO and chairman Myron E. Ullman III has moved the chain away from store brands in favor of trendy Sephora cosmetics shops and affordable lines of exclusive fashion brands from designers such as Nicole Miller. This fall saw the arrival of "Cindy Crawford Style," a home furnishing and accessories collection exclusive to JCPenney, and JOE Joseph Abboud, an exclusive collection of men’s sportswear and tailored clothing.

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