NCR Corp representatives were at the National Retail Federation's Big Show last week in New York City to sell retailers on C-tailing, a solution that converges Web, mobile and kiosk technology to allow consumers to set up personal accounts that track their purchases, store payment options and history and print coupons and offers tailored to buying history.
"Retailers today need to be aware of the fact that consumers want to interact with them in the method and preference they prefer," said Bob Ventresca during an interview at the show with Cherryh Butler, editor of KioskMarketplace.com.
Ventresca demonstrated how a kiosk can be implemented in a grocery store to allow customers to identify themselves via phone number and see what they ordered last time. They can place orders, shop and then pick up the order when done.
"This is an application that allows you to streamline the deli-ordering process, reduce the wait time but also increases sales for the retailer," Ventresca said. "People tend to buy more because they're offered more product through the kiosk."
Click below to watch the interview.
