RFID item-level tagging (ILT) is being deployed very rapidly in apparel and footwear markets because of its acceptance by major retailers. Macy's, JCPenney, and Walmart are leading the charge to make RFID systems commonplace in the retail environment.
Item-level passive UHF tags now make up an increasing share of the total world market for RFID tags. ABI Research, a marketing research firm based in New York, forecasts that more than three quarters of a billion RFID tags will be used in global apparel markets in 2011.
"RFID systems allow apparel retailers to get a better handle on inventory, reducing costs and preventing out of stock situations that result in loss of sales," said Bill Arnold, principal analyst for ABI Research."The growth in retail item-level tagging is huge, both in shipments and in total spending. The average growth rate is close to 60 percent for the next three years. In fact, the number of tags that will be used for retail ILT in apparel alone is likely to exceed the total number consumed over the past five years for all RFID markets combined."
Typical ROI times for such RFID deployments are only three to six months, but, said Arnold, "The state of the global economy is still creating serious delays in getting money allocated to retail RFID. Executives are still very uneasy about business conditions and availability of credit, and while ILT systems are technically scalable right down to small businesses, credit will be the big limiting factor for smaller independent stores."
A related use of RFID in retail is in EAS (electronic article surveillance) systems: loss prevention tags containing only one bit of data. This segment is led by Checkpoint and Tyco Retail Solutions.
"Retail adoption of RFID at the item level parallels the course barcodes took about 30 years ago," said Michael Liard, research director for ABI. "The main difference this time is that retail department stores, not grocers, are leading the charge."
