Digital out-of-home network company GoGo Cast Inc. today announced an in-store partnership with Xtra Mart for the use of GoGo Cast's high-definition Go-Screens in 150 Xtra Mart stores throughout Maine, New Hampshire, Rhode Island, Massachusetts, Connecticut, New York, Pennsylvania and Maryland.
Xtra Mart will use GoGo Cast's exclusive customer and location data to create streaming content that is tailored for each of their locations. According to GoGo Cast, this solution gives Xtra Mart and their suppliers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point of purchase.
For shoppers, the content not only enhances the store experience by supplying weather, traffic and local news, but also helps them make smart purchasing decisions and be aware of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.
The agreement between GoGo Cast and Xtra Mart calls for installation of Go-Screens digital displays in all of its 150 company-operated convenience stores by the end of Q2 2011.
