Top 100: 85. LEGO

Top 100: 85. LEGO
Tags: Top 100 Retail
February 23, 2011

The 76-year-old Danish toy maker saw its profit jump almost 64 percent in the first half of 2010. The family-owned company’s core snap-together plastic brick empire has grown and evolved dramatically over the years to include robotics, films, video games, theme parks and even a business consultancy to foster creative thinking. This spring, LEGO introduced an augmented reality “digital box” developed by Metaio. By holding a LEGO box up to a store kiosk equipped with a Webcam, screen and Metaio’s AR technology, customers can see a 3-D image of what the toy will look like once assembled, viewable from all angles.

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