The latest "Dig" report from Delvinia, a Canadian digital strategy and customer experience design firm, indicates the growing influence of digitally savvy consumers.
"The Social Shopper: A Lens into the Future of Retail Experiences" highlights seven major trends using digital technology in the purchase process and examines what retailers and product manufacturers should be doing to woo digitally savvy shoppers.
"As we all know, the Internet and social media have created a landscape where consumers are a more significant force than ever before," said Delvinia CEO Adam Froman. "As part of our culture to play, learn and grow, we wanted to better understand the consumer/retailer relationship so we asked ourselves: How can retailers and manufacturers leverage digital media to create effective customer experiences?"
The data provides the following insights into consumer behavior:
- Sixty-one percent of Canadian shoppers surveyed research products online prior to making a purchase.
- Sixty-five percent of shoppers look for consumer reviews and recommendations while researching online.
- One in five smartphone users search for product recommendations while shopping.
- One third of smartphone users take pictures of a product while shopping.
"This report provides a perspective for retailers to look at their customers in a new way," said Froman.
"The Social Shopper: A Lens into the Future of Retail Experiences" can be viewed online at www.delvinia.com/digreport.
