Top 100: 82. Dollar Tree

Top 100: 82. Dollar Tree
Tags: Top 100 Retail
March 3, 2011

Dollar Tree has emerged as one of the big winners during the recession and continues to benefit even in a recovering economy. The company targets low to lower-middle income consumers and sells everyday products from food and personal care products to non-essentials such as toys and holiday decorations at a fixed price of $1 on all merchandise. The Chesapeake, Virg.-based discount retailer reported a 37 percent year-over-year increase in profit for the second quarter, boosted by higher operating margins and sales growth amid better store traffic.

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