Godiva unveils new store design

Godiva unveils new store design
Tags: Display Technology, Merchandising, Specialty Stores, Store Design & Layout
March 8, 2011

According to WorldInteriorDesignNetwork.com, New York-based D-ash Design has created a new store design for Godiva chocolatier that will be used for retail locations. The design pays homage to Godiva's Belgian heritage.

The first store to integrate the new design was unveiled at Amerkez in Istanbul's Nisanti district.

The design incorporates an interactive 360-degree “Chocolate Island,” and a two-story glass cabinet, which will replace the previous chocolate display cases. The interior colors will feature dark browns and bright creams.

Redesigned stores will begin opening in the United States this year with the first in Atlanta, followed by New York City in mid-2011.

Godiva is celebrating its 85th anniversary this year.