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Top 100: 77. Augmented reality

Everyone agrees that augmented reality (AR) is going to be huge over the next five to 10 years. Some AR applications use projectors and screens to insert objects into the real environment, for example, to enhance museum exhibitions. Many first-person shooter video games simulate the viewpoint of a player using AR systems. Retail advertisers and marketers are expected to leverage mobile-based applications of the technology capable of interacting with print-based AR, bringing 2-D images to life and transforming location-based ads into virtual landscapes, such as those seen in interactive storefront displays.

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