According to Fibre2Fashion.com, Adidas has opened its first women-specific retail store in Korea, which focuses on customer service for a more personalized and enjoyable shopping experience. Training and fitness experts are available to give advice and help shoppers find the appropriate apparel and footwear.
“The new store concept designed especially for our female client shows Korean consumers how much the brand cares and the importance of follow-the-market tendencies. The women’s business is growing day by day and Adidas Korea is excited to open the first women’s store with a totally new concept that will definitely be a trendsetter,” said Zion Armstrong, managing director of Adidas Korea.
The store also features training workshops, styling sessions, product previews and information on local workout classes, as well as new collections, such as the Adidas by Stella McCartney collection.
