GMC Software Technology, a global company offering end-to-end software solutions, has introduced GMC Inspire, a Customer Communications Management (CCM) platform. The software aims to help retailers increase retention, accelerate acquisition and drive operational efficiency.
GMC Inspire is a single platform that allows retailers to automate and control the communication cycle, from leveraging customer insight to the production of multichannel communications and the management of customer responses.
“With the growth of online and mobile technologies, customers have more choices, higher expectations and are therefore harder to engage”, said René Müller, CEO of GMC Software Technology. “Today, the most effective way to engage your customers is to deliver relevant, multichannel communications that are in context with the customers’ individual situation and expectations.”
Capabilities of GMC Inspire include:
• Customer insight: Customer analytics that provide a single view of each customer.
• Customer communications: Businesses can create high volume, structured communications as well as interactive and on-demand communications.
• Multi-channel production: Communications can be optimized for most delivery channels including mobile, SMS, email, print, fax and RSS, as well as other emerging channels.
• Response management: Enables businesses to capture, track and manage customer responses across all channels.
• Process management and automation: Controls and automates the end-to-end communication process enabling real-time customer communications management.
