LAS VEGAS — Interbrand, a branding and design consultancy, revealed the findings of its most recent report, “Best Retail Brands 2011,” this week at the GlobalShop conference in Las Vegas. The report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Asia Pacific, Canada, U.K., France, Germany and Spain.
“Consumer confidence has been returning, yet people have been fundamentally changed by the recession, with markets opening up and rapid advances in technology that influence how and where people shop,” said Jez Frampton, global chief executive of Interbrand. “For retailers, this means having to create new, exciting opportunities to truly connect with more skeptical and e-savvier customers.”
According to the report, brand-led companies have proved to be resilient, taking advantage of the economic downturn to examine their brand and drive new, innovative strategies.
The Top 10 Most Valuable U.S. Retail Brands 2011 include:
1. Walmart (142,030 $m)
2. Target (3,301 $m)
3. The Home Depot (20,315 $m)
4. Best Buy (18,823 $m)
5. CVS (16, 561 $m)
6. Walgreens (14,443 $m)
7. Sam’s Club (12,400 $m)
8. Coach (11,588 $m)
9. Amazon.com (9,665 $m)
10. Dell (8,880 $m)
Walmart is No.1 for the third consecutive year; however its brand value dropped eight percent from last year. According to the report, both Walmart and Target missed major earnings expectations last year, attributable to the fierce competition for discount and grocery dollars. Coach’s value increased a whopping 30 percent over last year.
Brands new to the top 50 list this year include the Publix grocery chain, Toys “R” Us, Dollar Tree, Michaels and Anthropologie. Brands that have dropped off the list include Abercombie & Fitch, JCPenney, Rent-A-Center and Advance Auto Parts.
For the full list, visit http://www.interbrand.com/en/BestRetailBrands/2011.aspx
