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According to DDI.com, Brookstone Inc. has announced plans for a new Quick Response (QR) code program in 30 New York-area stores. Once scanned, the codes offer shoppers reviews, videos and product information.

By taking a picture of the QR code with a smartphone camera, the QR application will open and consumers can access real-time customer reviews and product videos. 

“Brookstone customers seek information so they can make informed purchase decisions,” said Ron Boire, CEO for Brookstone. “Using technology such as QR codes in-store complements our knowledgeable staff and creates an online information experience in-store."

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  • Andy Lynn
    about 13 months ago
    QR Codes are a great move on Brookstone's part, especially for their type of store. QR Codes are a great way to promote coupons, or sweepstakes.
    Check out Scanlutions for more info on QR Codes. www.scanlutions.com.
    Thanks,
    Andy Lynn

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