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Top 100: 54. Netflix

In 2010, Netflix added nearly eight times as many subscribers as eight of the top nine pay-TV operators combined. (Cox, ranked No. 3, is private and doesn't report its numbers.) While Netflix doesn't offer live, or even highly current, content compared to pay-TV, it does offer deep content selection, greater convenience through integrations with dozens of inexpensive connected and mobile devices, unlimited viewing and a superb user experience.

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