Meredith Corp. announced yesterday an agreement between Meredith Video Studios, its multiplatform and branded-entertainment division, and Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services, to develop, create and produce custom video content to distribute to millions of shoppers in more than 4,500 retail and supermarket locations across the United States.
Meredith Video Studios and PRN will customize hosted how-to segments and scripted narrative vignettes that will air on PRN’s Checkout TV and HDTV Networks at major retail locations. Video lengths will run from 30 seconds to two minutes, focusing on topics ranging from better living and wellness to parenting and entertaining.
The videos will leverage Meredith’s home, shelter and parenting expertise, and will be based on content from Meredith’s brand portfolio including Better Homes and Gardens, Parents, Family Circle, More and Fitness magazines.
“This agreement with Meredith creates a great opportunity for marketers to sponsor engaging and highly relevant content in places where millions of people are actively making purchasing decisions every day,” said D. Scott Karnedy, PRN’s chief sales officer.
