Zawya, Dubai's newest supermarket and convenience-store chain, has implemented Oracle Applications to support its growing business in the United Arab Emirates.
The retailer is using the Oracle applications to ensure high levels of customer service by delivering consistent pricing and promotions throughout its store and home delivery network and by enabling the retailer to localize assortments based on customer demand.
The final project phase is scheduled to deliver Oracle Retail Store Inventory Management, Oracle Retail Warehouse Management System, Oracle Human Resources Management System and Oracle Siebel Loyalty.
The Oracle offerings are part of an overall strategy to design and launch a new Zawya supermarket and convenience store format that aims to capitalize on the growing popularity of smaller stores.
The first Zawya convenience store opened at International City in Dubai in late 2010, followed by a second flagship supermarket store during February. Having recently opened its third store earlier this month, Zawya plans to open 20 stores across the UAE by the end of this year.
