Rhodes Music Corporation has announced its online store, www.rhodespiano.com, which relies on Shopatron’s retail-integrated eCommerce system. The online store allows Rhodes to sell its music products on the branded website and have orders fulfilled by local, stocking dealers.
The Shopatron model provides convenience to the customer with a handful of delivery options, such as in-store pickup, and also drives foot traffic and additional sales to retail partners.
“We find many of our customers come to us direct to purchase Rhodes products,” said Rhodes director of marketing Abraham Brandstetter. “Shopatron provides a vehicle for us to continue working direct with the consumers while at the same time allowing us to deliver sales to our retailers.”
Shopatron clients include brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.
