CBX, a strategic branding and retail design consultancy, announced that its retail division has been retained by Cadena Comercial OXXO, North America’s largest operator of convenience stores, to assist with an expansion of its foodservice offer.
Headquartered in Monterrey, Mexico, OXXO presently operates 8,426 C-stores across Mexico and Latin America and is wholly owned by FEMSA (Fomento Económico Mexicano), a beverage company. The chain currently offers traditional c-store fare such as hot dogs, sodas and bakery items, as well as a vast selection of bottled beverages.
In addition to working with the chain on developing its food program, CBX is consulting on a variety of operational matters related to the foodservice program.
“Mexico’s middle class continues to grow and OXXO wants to position itself for future growth and profit,” said Ralph Sloan, senior partner, Retail at CBX.
Since its founding in 1977 in Monterrey, OXXO operates freestanding stores ranging from 1,500 to more than 3,000 square feet. The chain is on track to field more than 12,000 stores by 2014. In 2010, OXXO unveiled about 1,080 new stores, for an average of 2.9 stores opening daily.
