Aetrex Worldwide Inc., a designer and manufacturer of footwear, has opened its first retail concept store in Englewood, N.J. The 2,400 square-foot store will feature comfort and wellness footwear products.
"The store will feature state-of-the-art interactive technology that will bring people one step closer to a healthy and active lifestyle by matching them with products designed for their specific needs," said Larry Schwartz, CEO, Aetrex. "With several new and exciting lines added to our portfolio, and the comfort and wellness category quickly gaining ground, it's the right time to debut our first retail store."
iStep Wave, Aetrex's digital foot scanning technology will be available throughout the space. Using digital scanners and pressure sensors, iStep measures foot size and determines arch type and pressure points in less than 30 seconds.
Once scanned, the iStep custom selects footwear and orthotic styles for the individual's needs. The Wave utilizes advanced wireless technology and can be operated with handheld wireless devices, with the foot scans instantly displayed on the monitor or sent via MMS or email to customers.
Consumers can also interact with one of two Aetrex "Magic Tables" powered by Microsoft Surface Technology. Thetouch screen technology enables customers to learn about Aetrex products by placing the shoe on the graphical interface and watching the table reveal its features and benefits in an animated manner.
Mobile POS technology by Apple handles checkout by scanning a barcode with a handheld device that checks for inventory and also lets customers pay for purchases with a credit card swipe.
