Maponics offers geofencing to mobile developers

Maponics offers geofencing to mobile developers
Tags: Customer Experience, Multichannel Retailing, Retail - General, Shopper Marketing
May 12, 2011

Maponics, a provider of location-based data, announced a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States.

Maponics Shopping Boundaries includes the boundaries outlining shopping areas and adjacent parking lots, along with the name, address and type of shopping area.

“We see Shopping Boundaries as a logical addition to our product line that defines a variety of social spaces where people live, work and play,” said Darrin Clement, CEO of Maponics. “There is no doubt that location-based advertising opens huge new opportunities for companies to reach potential customers, and with Shopping Boundaries, they will be able to improve targeting and response rates significantly.”