Kendon Trailers, an Anaheim, Calif.-based manufacturer of fold-up motorcycle trailers and lifts, has partnered with Shopatron, an eCommerce solutions company, to sell Kendon's products directly from its website.
According to Frank Esposito, president of Kendon Industries, the company didn't want to undermine its relationships with retail partners, so the Shopatron solution offered an alternative to satisfy everyone.
"Now we keep our customer base happy by selling directly from our website, and still keep our retail partners happy giving them the orders,” Esposito said.
Shopatron adds Kendon to a list of nearly 1,000 brands and 12,000 retailers that use Shopatron's eCommerce model to process online orders.
Shopatron clients include brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.
