According to a company press release, ScreenScape Digital Signage Network announced that Bauer Hockey, a manufacturer of ice hockey equipment, will use the company's community-based screen displays to deliver video content to retailers in Canada, the United States and Europe.
ScreenScape is a community-based digital signage platform and provider of location-based media. The company works to help businesses communicate to their onsite customers, to coordinate messaging at physical sites in their organization, and also through the ScreenScape community to deliver marketing messages to audiences inside other venues.
"We first utilized ScreenScape to deliver our marketing message directly to customers through our retail partners in Canada and based on increasing demand, we are expanding our partnership," said Darryl Hughes, marketing director, Bauer Hockey. "Our goal is to have our in-store digital signage program operational across the globe by the end of the year."
Bauer Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under Bauer Performance Sports, a publicly traded company on the Toronto Stock Exchange.
