Comparison search engine SortPrice.com today rolled out an updated version of its Store Application for Facebook. SortPrice’s Store Application 2.0 adds customization options for a retailer’s Facebook presence. The application is a free add-on for any retailer that lists products on SortPrice.com.
“At this point, selling on Facebook has evolved from an option to a must for any retailer that’s serious about the success of their business,” said Asaf Klibansky, SortPrice.com co-founder and CTO. “Version 2.0 reflects that shift in priorities and gives a retailer even more ways to build a comprehensive, interactive Facebook store that will not just increase traffic and interaction but deliver actual sales as well.”
The customization choices that SortPrice added to version 2.0 are designed to help retailers build a Facebook presence that is more consistent with their existing websites. The enhancements include:
• Customized banners, colors and splash pages to storefronts;
• Layout of the actual store, either by moving particular components, such as popular products or recently viewed products, or enabling/disabling those;
• Customize product categories so they match up with those on the retail site;
• Include personalized footers in the form of links, banners, certifications, contact information or simple text to the bottom of the application
Also new to the application is a feature that allows merchants to list two products from their Facebook store side-by-side and solicit feedback from their followers on which one they prefer or would rather buy.
