Media Logic, an agency specializing in marketing for social media, released the May update to its Media Logic Retail Marketing Report. The latest installment of the retail brand audit and its measured social marketing results finds Bass Pro Shops, Build-a-Bear Workshop, Foot Locker, Tommy Hilfiger and Walgreen’s surpassing the 1 million Facebook "Like" mark.
“Facebook has been the story of the report since our research began last July,” said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. “Brand after brand has ticked past 1 million Likers, with a full one-third of our tracked retailers now north of that magic mark. In fact, just after the close of the survey Party City and new Media Logic client Cabela’s reached the milestone.”
Twelve retailers saw more than 40 percent growth from mid-March to mid-May, led by Kirkland’s and its “Cha-Ching” sweepstakes, which drove an incredible 280 percent "Like" spike.
“Kirkland’s attracted 200,000 Likers with a $25,000 prize,” Ladouceur said. “That’s a great value at only 12.5 cents per Liker.”
