U.K.-based Republic, a leading men's and women's multi-branded fashion retailer, announced today the launch of a mobile optimized website that creates a rich and unique shopping experience for consumers whether they are at home, on the go or in a Republic store. Whatever their fashion personality, customers can now easily and quickly access Republic's wide range of sought after brands including house brands Miso, SoulCal and Crafted alongside third-party brands like G-Star, Diesel, Firetrap and Levi's from the convenience of their mobile phones.
Through the Digby-powered Venda Mobile Platform, Republic is introducing mobile as a strategic channel that complements its e-commerce site and more than 110 retail stores across the U.K. Republic's sleek and elegant mobile shopping experience will allow customers to search, browse and buy products in as little as sixty seconds when they visit www.republic.co.uk from popular mobile devices such as iPhone/iPod Touch, BlackBerry and Android. Key features of the mobile optimized site include: shop by category, large, rich product images with multiple views, detailed item descriptions, ratings and reviews, share through Facebook, Twitter and email, "find in store," a size guide, an ever-present search bar, special offers and a store locator.
"It is clear that mobile is quickly becoming one of the most proven and relevant ways for consumers to have access to our products anytime, anywhere," said Jo Molineux, head of multichannel at Republic. "A mobile optimized website that enables our valuable customers to research products, find Republic locations and purchase items whether they are out and about, at home or in one of our stores will strategically enhance our multi-channel strategy."
The mobile commerce solution, known as the Venda Advanced Mobile Platform, is a mobile portfolio powered by Digby, which is integrated with the Venda Enterprise e-commerce platform. This solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile – 365/24/7, delivering highly-personalized and rich shopping experiences.
