Luxury retailer Saks Fifth Avenue has appointed 5one, a global retail consultancy, to assist in the on-going transformation of Saks to a more customer-centric business.
5one will provide Saks Fifth Avenue with in-depth insight into their customers' shopping behavior and advise Saks' business teams on pragmatic initiatives to reward and communicate with customers more effectively. 5one will use its model of data-driven segmentation, customer insights and consulting to enhance Saks' understanding of its clients, optimize marketing activities and run pilots in the business.
"Understanding and acting on the needs and motivations of our customers is strategic to our business," said Kimberly Grabel, senior vice president of marketing at Saks Fifth Avenue. "Our work with 5one will provide a best-in-class foundation of customer insights and tools necessary to build a more customer-centric Saks organization, develop long-term loyalty among our customers and create lasting differentiation for our retail brand."
Saks Fifth Avenue joins other leading retailers around the world who have called on 5one for its unique blend of strategy, tools and business consulting, including Harrods and Selfridges in the U.K., Galeries Lafayette in France, Woolworths and Pick n Pay in South Africa and other leading retailers in grocery, health and beauty, discount and specialty segments.
