Geoscape International Inc., a business intelligence and analytics company, announced it has integrated Acxiom Corp.’s Personicx data and analysis tool into its online Geoscape Intelligence System (GIS). The move will give Geoscape subscribers the ability to create even more precise direct marketing efforts based on consumer demographic data at the household and even individual level.
“The combination of Personicx segmentation and the Geoscape platform enables true micro-targeting for CPG producers, retailers and financial service providers within minutes,” said Arthur Rockwell, Geoscape’s VP of Sales, in the announcement.
According to the announcement, the Personicx tool provides information for every U.S. household and identifies them by purchasing behaviors and stage of life. The tool also provides information on things such as culture and language preferences of households.
