According to an article in the UK Daily Mail, it’s official: shopping does make you happy. The article cites a new study that says buying something nice has “a lasting positive impact on mood” with “few if any negative emotional side-effects.”

The study, from the Journal of Psychology and Marketing, was based on hundreds of interviews at shopping centers as well as diaries kept by shoppers recording shopping habits and moods. It concluded that “Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.”

Among the study's other findings, 62 percent of participants said they shopped to cheer themselves up. Additionally, 28 percent of participants admitted they bought items to celebrate

The authors of the study, Selin Atalay and Margaret Meloy, said their findings could prove useful for retailers.

“It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers, or that mall planners strategically locate candy stores near every mall exit,” the authors said. “What is suggested is that perhaps practitioners have it 'right' when they appeal to consumers with slogans that encourage them to buy themselves splurges.”

The study did admit its findings should be viewed with some caution as those who participated were “self-selecting,” meaning shoppers in good moods were more likely to respond.

Related Content

User Comments – Give us your opinion!
Products & Services

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Retail KIOSKS

http://global.networldalliance.com/new/images/products/2079.png

2079/Retail-KIOSKS

Content Management Software - Remote Transfer

http://global.networldalliance.com/new/images/products/remote_transfer_100.gif

184/Content-Management-Software-Remote-Transfer

SLABB X9E Kiosk

http://global.networldalliance.com/new/images/products/7049.png

7049/SLABB-X9E-Kiosk

ReflectView Software Suite for Digital Signage

http://global.networldalliance.com/new/images/products/2779.png

2779/ReflectView-Software-Suite-for-Digital-Signage

Olea Milan Kiosk

http://global.networldalliance.com/new/images/products/6015.png

6015/Olea-Milan-Kiosk

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.