Dreams, Inc., a technology driven, multichannel retailer focused on the licensed sports products industry, has partnered with the Golden State Warriors to re-launch the team's official updated online store, www.warriorsteamstore.com. The deal marks Dreams' fourth alliance with an NBA team following successful partnerships initiated with the Chicago Bulls and Charlotte Bobcats earlier this year, as well as the Washington Wizards in 2009.
"This new online shop provides Golden State Warriors fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology," said Kevin Bates, president of Dreams' retail division. "This technology, which is supported by our ongoing marketing expertise and superior customer service, delivers an unbeatable fan website for marketing partners like the Warriors."
The redesigned site delivers Warriors fans an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home décor and collectibles. This enhanced product selection is expected to deliver a substantial lift in sales along with an improved visitor experience.
"Our decision to partner with Dreams was based on our goal of providing Warrior fans the best possible shopping experience," said Steven Mendoza, director of merchandise and retail operations for the Golden State Warriors. "Dreams quickly and effectively delivered a virtual turn-key website that dramatically expanded our merchandise offerings, along with a quality re-design and new ways to engage our site visitors."
Dreams has also had considerable success partnering with professional teams in other leagues, including the Philadelphia Eagles and San Diego Chargers, as well as college powerhouses like the University of Texas and the University of Miami.
