Boomtownrack.com is a local online marketplace focusing specifically on independent apparel boutiques in the Chicago area. Boomtownrack.com uses location based shopping by neighborhood and zip code. This allows shoppers to refine searches by specific products in neighborhoods (i.e. search for dresses in Lincoln Park and sort by price lowest to highest).
As a part of its local e-commerce initiative, within the next few weeks Boomtownrack will be adding related products and a wish list to further streamline the local shopping experience.
When a customer clicks an item on Boomtownrack, they are redirected to the corresponding product description page. All items on Boomtownrack.com are fortified with easy connections for social networking. Each product description shows which independent boutique carries the item and encourages shoppers to Yelp, add the store to their Foursquare to-do list, like the store's Facebook page and get directions to a store via Google maps.
