Shoppers at Moosejaw, an outdoor adventure apparel and gear retailer, will now be able to pay for items via any employee instead of waiting at a check-out line. The company recently implemented handheld mobile point of sale solutions in all of its stores throughout the Midwest.
“This is the next logical step in removing barriers between our customers and sales staff,” Eoin Comerford, senior vice president of marketing and technology, Moosejaw, said in a company press release. “Creating that close connection with customers online and in stores is a big part of our brand, and the CrossView Mobile POS plays to that strength.”
CrossView’s Mobile POS is based on the Apple iPod Touch and delivers functionality traditionally associated with freestanding point of sale systems. The Apple iPod Touch hardware is outfitted with a Linea Pro cradle containing a magnetic stripe reader and barcode scanner. The device is integrated into the retailer’s CrossView Cross-Channel Commerce platform, deployed in 2008 to unify call centers, point of sale and online commerce on a single platform with a single view of products, pricing, inventory, marketing, promotions and customers. According to the press release, other business benefits include:
- Sales associates empowered to better serve customers anywhere in the store.
- Increased in-store conversion as associates wield greater influence along the path to purchase.
- Expanded POS capacity without sacrificing valuable floor space.
- Positive brand experience engendering greater customer loyalty.
- Improved visibility across all sales channels, enabling superior customer service.
- High sales and customer satisfaction through shortened checkout lines.
“The value is very clear – better service, improved visibility, empowered sales associates, stronger revenue streams,” Mark Fodor, CEO, CrossView, said in the release.
Moosejaw plans to outfit all new stores with the handheld technology as it expands into more markets over the next 12 months.
Read more about point-of-sales solutions.
