Green Room, a retail design and delivery firm, has created an interactive experience center for the Smart automotive brand at Mercedes-Benz World in Surrey, according to a story on retail-focus.co.uk.

A central digital graffiti board allows visitors to design their own Smart cars using digital spray cans and then share them online.

Claire Tracey, Smart operations manager, told the magazine that the system helps Mercedez provide visitors with a choice of fantastic attractions, meaning each element has to compete for attention and earn dwell time.

"The new Smart World space not only communicates our brand values and spirit of fun, but also creates a memorable experience quite different to anything else within our Brooklands complex," she said.

The Smart World center, which opened in late December, acts as a sales floor and promotional space for building the brand.

Read more about digital signage.

Related Content

User Comments – Give us your opinion!
Products & Services

Retail Undercover Shopper or Employee

http://global.networldalliance.com/new/images/products/3779.png

3779/Retail-Undercover-Shopper-or-Employee

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

Self-Service Solutions

http://global.networldalliance.com/new/images/products/selfservice_solutions_100.gif

143/Self-Service-Solutions

Olea Chicago Kiosk

http://global.networldalliance.com/new/images/products/6301.png

6301/Olea-Chicago-Kiosk

Qtrac iQ – Video Analytics for Intelligent Queuing

http://global.networldalliance.com/new/images/products/6175.png

6175/Qtrac-iQ-Video-Analytics-for-Intelligent-Queuing

Cell Phone/Mobile Charging Station

http://global.networldalliance.com/new/images/products/6655.png

6655/Cell-Phone-Mobile-Charging-Station

iDynamo Secure Card Reader Authenticator

http://global.networldalliance.com/new/images/products/4295.png

4295/iDynamo-Secure-Card-Reader-Authenticator

Codigo Voice

http://global.networldalliance.com/new/images/products/5959.png

5959/Codigo-Voice

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

Olea comPADre

http://global.networldalliance.com/new/images/products/4327.png

4327/Olea-comPADre

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.