UNIONBAY recently selected Mercent Retail to help accelerate its 2012 e-commerce sales growth, according to a company press release.

The apparel company is using Mercent Retail to manage and optimize its cross-channel online advertising campaigns. UNIONBAY will leverage Mercent Retail to accelerate sales through popular comparison shopping sites. The company has also invested in Mercent's proprietary paid search technology in hopes of increasing UNIONBAY's online retail search campaign.

Through the Mercent Retail platform, UNIONBAY also has access to detailed performance analytics, including direct and actionable insights on products, categories, brands, promotions, ads and channels.

Read more about online retailing.

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