The "Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior" – the second in a three-part series on smartphone owners' in-store experiences sponsored by AisleBuyer – was unveiled today, revealing the shopping behaviors of smartphone owners in grocery and drug stores. The survey found that nearly 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping. The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store.

The survey also found that 81 percent of smartphone owners go to grocery and drug stores prepared with a list of items to buy. Of this group, only 8 percent list specific brands to purchase. This indicates that a large majority of shoppers are making brand decisions while they are in the store aisle, providing a unique opportunity for brands and retailers to influence pre-purchasing decisions via a customer's smartphone.

Other key findings from the survey include:

90 percent of 25-34 year-old smartphone owners expressed interest in receiving instant offers for the things they were already shopping for through a grocery or drug store-based mobile shopping app

When they are in a grocery or drug store aisle, smartphone owners' purchasing decisions are based on:

  • Price/everyday low value (76 percent)
  • Promotions/getting the most for their money (58 percent)
  • Coupon availability (51 percent)
  • Brand loyalty (38 percent)
  • Generic or store brand availability (26 percent)
  • New products from existing or emerging brands (22 percent)

Related Content

User Comments – Give us your opinion!
Products & Services

Self-Service Kiosk

http://global.networldalliance.com/new/images/products/selfservice_kiosk_100.gif

144/Self-Service-Kiosk

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

NeXtrac In-queue Merchandising System

http://global.networldalliance.com/new/images/products/6177.png

6177/NeXtrac-In-queue-Merchandising-System

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

Dynasign Online Services

http://global.networldalliance.com/new/images/products/dynasign_onlineservices_100.jpg

212/Dynasign-Online-Services

Black Box MediaCento™ RF Extenders for Digital Content over Coax

http://global.networldalliance.com/new/images/products/3189.png

3189/Black-Box-MediaCento-RF-Extenders-for-Digital-Content-over-Coax

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Cell Phone/Mobile Charging Station

http://global.networldalliance.com/new/images/products/6655.png

6655/Cell-Phone-Mobile-Charging-Station

Giant Foods Shopping Solutions Kiosk

http://global.networldalliance.com/new/images/products/giant.gif

151/Giant-Foods-Shopping-Solutions-Kiosk

Total Apps
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.