The National Retail Federation (NRF) is hoping its video contest will spark interest in the retail industry, which supports one in four American jobs.

As part of its multi-faceted Retail Means Jobs campaign, NRF is hosting "This is Retail," to find "the best retail stories in America — from marketing geniuses to customer service superstars to small business owners, who are the fabric of every local community," NRF president and CEO Matthew Shay, said in a news release. "NRF's This is Retail contest will put a face on an industry that is seamlessly woven into the fabric of America."

To participate in the contest, retail employees or business owners will submit a 2-minute video sharing their retail story and compete to win up to $25,000.

NRF will accept video submissions through Friday.

After a panel of retail executives narrows the videos down to twenty, finalists will be prominently featured on, and winners will be chosen based on votes.

Winners will be announced during NRF's Washington Leadership Conference in May. The first place winner will receive $25,000, second place will receive $15,000, and third place will receive $10,000.

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