U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be "the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual 'hard' product to create an amazing window showcase."

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers' eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

Read more about display technology.

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User Comments – Give us your opinion!
  • Ash Hawkes
    65486593
    For more info on this installation please visit http://crystal-display.com/featured/harrods-and-crystal-displays-install-dynamic-transparent-window-displays/
  • Christopher Krywulak
    64062677
    Fascinating. I recall seeing prototypes for Samsung transparent displays at CES 2012. Retailers must be creative to draw the shoppers closer to shop windows (and inside shop doors). With this installation, Harrods is ahead of the curve. Large, dynamic (and interactive) digital screens are a great way to attract shoppers into your stores. See how some of our XQ Interactive Retail customers have done it: www.iQmetrix.com/products/XQ/
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