U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be "the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual 'hard' product to create an amazing window showcase."

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers' eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

Read more about display technology.

Related Content

User Comments – Give us your opinion!
  • Ash Hawkes
    65977285
    For more info on this installation please visit http://crystal-display.com/featured/harrods-and-crystal-displays-install-dynamic-transparent-window-displays/
  • Christopher Krywulak
    64553369
    Fascinating. I recall seeing prototypes for Samsung transparent displays at CES 2012. Retailers must be creative to draw the shoppers closer to shop windows (and inside shop doors). With this installation, Harrods is ahead of the curve. Large, dynamic (and interactive) digital screens are a great way to attract shoppers into your stores. See how some of our XQ Interactive Retail customers have done it: www.iQmetrix.com/products/XQ/
Products & Services

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

2912/Comprehensive-Services-Partner-Resources

Black Box Mini CAT5 VGA Extender Kit

http://global.networldalliance.com/new/images/products/3300.png

3300/Black-Box-Mini-CAT5-VGA-Extender-Kit

PaySite Bill Payment Kiosk

http://global.networldalliance.com/new/images/products/PaysiteRed_100.gif

250/PaySite-Bill-Payment-Kiosk

Qtrac Media Manager for Digital Signage

http://global.networldalliance.com/new/images/products/6173.png

6173/Qtrac-Media-Manager-for-Digital-Signage

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

LockSpot Locker Solutions

http://global.networldalliance.com/new/images/products/6043.png

6043/LockSpot-Locker-Solutions

Impulse buying

http://global.networldalliance.com/new/images/products/6645.png

6645/Impulse-buying

NEC MultiSync Professional Series

http://global.networldalliance.com/new/images/products/P401_HO_72.jpg

57/NEC-MultiSync-Professional-Series

KEO Mobile Charging Kiosk

http://global.networldalliance.com/new/images/products/4915.png

4915/KEO-Mobile-Charging-Kiosk

Slabb X4 Wall Mount Informational Kiosk

http://global.networldalliance.com/new/images/products/6479.png

6479/Slabb-X4-Wall-Mount-Informational-Kiosk

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.