U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be "the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual 'hard' product to create an amazing window showcase."

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers' eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

Read more about display technology.

Related Content

User Comments – Give us your opinion!
  • Ash Hawkes
    65365544
    For more info on this installation please visit http://crystal-display.com/featured/harrods-and-crystal-displays-install-dynamic-transparent-window-displays/
  • Christopher Krywulak
    63941628
    Fascinating. I recall seeing prototypes for Samsung transparent displays at CES 2012. Retailers must be creative to draw the shoppers closer to shop windows (and inside shop doors). With this installation, Harrods is ahead of the curve. Large, dynamic (and interactive) digital screens are a great way to attract shoppers into your stores. See how some of our XQ Interactive Retail customers have done it: www.iQmetrix.com/products/XQ/
Products & Services

LockSpot Locker Solutions

http://global.networldalliance.com/new/images/products/6043.png

6043/LockSpot-Locker-Solutions

Qtrac Call-Forward Electronic Queuing System

http://global.networldalliance.com/new/images/products/6167.png

6167/Qtrac-Call-Forward-Electronic-Queuing-System

SlideBuy Interactive Shelf Merchandising System

http://global.networldalliance.com/new/images/products/4746.png

4746/SlideBuy-Interactive-Shelf-Merchandising-System

Slabb X10 Informational Wayfinding Kiosk

http://global.networldalliance.com/new/images/products/6473.png

6473/Slabb-X10-Informational-Wayfinding-Kiosk

Slabb X7E Transactional Kiosk

http://global.networldalliance.com/new/images/products/7025.png

7025/Slabb-X7E-Transactional-Kiosk

Tablet PC Floor Display

http://global.networldalliance.com/new/images/products/4747.png

4747/Tablet-PC-Floor-Display

High-Performance Commercial-Grade LCD | 65” NEC V651

http://global.networldalliance.com/new/images/products/4704.png

4704/High-Performance-Commercial-Grade-LCD-65-NEC-V651

Multi-touch retail kiosk

http://global.networldalliance.com/new/images/products/4173.png

4173/Multi-touch-retail-kiosk

The Dot™

http://global.networldalliance.com/new/images/products/4170.png

4170/The-Dot

Automated Retail KIOSKS

http://global.networldalliance.com/new/images/products/4828.png

4828/Automated-Retail-KIOSKS

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.