U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be "the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual 'hard' product to create an amazing window showcase."

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers' eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

Read more about display technology.

Related Content

User Comments – Give us your opinion!
  • Ash Hawkes
    65613175
    For more info on this installation please visit http://crystal-display.com/featured/harrods-and-crystal-displays-install-dynamic-transparent-window-displays/
  • Christopher Krywulak
    64189259
    Fascinating. I recall seeing prototypes for Samsung transparent displays at CES 2012. Retailers must be creative to draw the shoppers closer to shop windows (and inside shop doors). With this installation, Harrods is ahead of the curve. Large, dynamic (and interactive) digital screens are a great way to attract shoppers into your stores. See how some of our XQ Interactive Retail customers have done it: www.iQmetrix.com/products/XQ/
Products & Services

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

Security Cabinets

http://global.networldalliance.com/new/images/products/4744.png

4744/Security-Cabinets

Synapze Loyalty and Engagement Engine

http://global.networldalliance.com/new/images/products/7021.png

7021/Synapze-Loyalty-and-Engagement-Engine

Olea Boston Kiosk

http://global.networldalliance.com/new/images/products/4324.png

4324/Olea-Boston-Kiosk

Total-Mobile Merchant Services

http://global.networldalliance.com/new/images/products/6199.png

6199/Total-Mobile-Merchant-Services

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

Total-Customer Service

http://global.networldalliance.com/new/images/products/6205.png

6205/Total-Customer-Service

Olea Casino Loyalty Kiosks

http://global.networldalliance.com/new/images/products/6297.png

6297/Olea-Casino-Loyalty-Kiosks

Black Box iCOMPELâ„¢ HD Digital Signage Platforms

http://global.networldalliance.com/new/images/products/2044.png

2044/Black-Box-iCOMPEL-HD-Digital-Signage-Platforms

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

Total Apps
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.